AI share of voice: how often AI names you, and who it names instead
AI share of voice is the share of AI answers to your buyers' questions that name you, next to the share that name each competitor. It only means something when each question is asked more than once.
Does ChatGPT recommend you, or your competitor?
Paste your URL. See what ChatGPT, Perplexity and Google AI answer when your buyers ask, who they name instead of you, and which pages they read. Then we do the work to get you onto those pages.
Free scan, no signup, no card.
Who this is for
- Founders who want to know which competitor AI recommends instead of them, and how often.
- Marketers who report share of voice today for search or social and need the AI equivalent.
- Anyone comparing tools that quote a share-of-voice percentage from one run a day.
Which questions to track
Share of voice is only as good as the questions behind it. Use unbranded buyer questions, the same set every week, so the competitors' counts are comparable to yours.
- Best [category] for [buyer]
- [Category] tools compared
- [Competitor] alternatives
- Cheapest [category] tool
What to fix
- 01
Count answers, not mentions
An answer that names a competitor five times is still one answer. Count answers naming each brand out of all answers, per engine.
- 02
Use repeat runs
In our test, 28% of the brands ChatGPT named showed up in every one of 4 runs. A one-run share of voice can swing by whole brands between days.
- 03
Split by engine
Engines cite different places and name different brands. A share across all engines hides that ChatGPT may name you while Google AI Mode names a rival.
- 04
Look at why the leader leads
The pages cited in the answers that name a competitor are usually the reason it is named. Those pages are where to work.
Each engine cites different places: ChatGPT, Perplexity, Gemini, Google AI Mode.
What welaunch does not do
- Tracker and Growth track you and up to 3 competitors. Other brands the answers name are listed per answer, but not trended.
Pricing
Free
$0
- 3 buyer questions asked on 3 AI engines, twice each
- The technical audit: can AI read your site
- The top 6 pages AI cites for your category
Tracker
$49 a month
- A full re-check every week: every question, every engine, 4 runs each
- Every AI answer in full, not a score
- The full map of pages AI cites for your buyers' questions
- 3 competitors tracked next to you
Growth
$99 a month
- Everything in Tracker
- 300 credits a month for the agents that do the fixes
- A work queue of the cited pages you are not on yet
- The promise: if AI does not name you by day 90, the months after are free until it does, up to 3
Not named by day 90? The following months are free until you are, up to 3. No overage charges. If you run out of credits, work waits for next month or a top-up you choose. Cancel any time. Full pricing.
Questions
What is AI share of voice?
The share of AI answers to your buyers' questions that name your brand, compared with the share that name each competitor. It is the AI version of share of search.
How do you calculate AI share of voice?
Ask each engine the same buyer questions several times, then for each brand count the answers that name it and divide by all answers. Report it per engine as well as in total.
Why do share of voice numbers jump between days?
Because AI answers vary between runs. In our test only 28% of brands ChatGPT named appeared in all 4 runs of the same question, and 29% on Perplexity. One run a day is mostly noise.
Which brands dominate AI answers about AI visibility tools?
In our test of 63 answers to AI visibility buyer questions, Profound was named in 23, Otterly and Peec in 17 each, and Ahrefs and Semrush in 16 each. welaunch was named in none.
How many competitors can I track?
Up to 3 next to you on Tracker and Growth. Every answer also lists the other brands it named.
Which engines are included?
ChatGPT, Perplexity, Gemini, Google AI Mode and Claude on the paid plans. The free check asks ChatGPT, Claude and Google AI Mode.
Can I see the answers behind the number?
Yes. Every answer is kept in full, with the brands it named and the pages it cited.
How do I raise my share of voice?
Find the pages cited in the answers that name your competitors and get onto them: list articles, directories, review sites and threads. Then fix anything that stops AI crawlers reading your own site.
Also
Does ChatGPT recommend you, or your competitor?
Paste your URL. See what ChatGPT, Perplexity and Google AI answer when your buyers ask, who they name instead of you, and which pages they read. Then we do the work to get you onto those pages.
Free scan, no signup, no card.
welaunch started as a launch planner: where to post, which directories to submit to, what to write. Then I asked ChatGPT, Perplexity, Gemini and Google AI Mode the questions our buyers ask. Our own site was named in 0 of 203 answers.
If a launch does not get you into those answers, people asking AI for a tool like yours never hear of you. So welaunch now measures where AI names you, and does the work to change it. We run it on ourselves first, and publish our own number.
Baris, founder of welaunch.sh