Spotlight: TrackinV — one dashboard for the brokers that don't talk to each other
If you've ever tried to answer the simple question "how am I actually doing this year" while holding positions across two or three brokerage accounts plus a crypto wallet, you know the answer usually involves a spreadsheet you update once, feel good about, and never touch again. TrackinV is built around that exact gap: it aggregates stocks, ETFs, crypto, and dividends across brokers into one tracker, so your return is calculated on the whole picture instead of on whatever fragment one app can see.
The pitch is narrow and that's the smart part. The site doesn't promise to be a robo-advisor, a trading platform, or a tax tool. It positions itself specifically around one job: showing your real return and letting you compare it against benchmarks, across accounts that were never designed to talk to each other. That's a genuinely annoying problem for anyone who has accumulated accounts over the years (an old 401k rollover, a taxable brokerage, a crypto exchange, maybe a dividend-focused account opened for a specific goal). Each of those has its own idea of "your performance," usually just time-weighted return on that one account, which tells you very little about how your money is doing as a whole.
The fact that it's free for this core function is worth noting. A lot of portfolio aggregators use the free tier as a thin demo and gate the actual cross-account math behind a paywall. Whether TrackinV eventually does the same isn't something the current page tells us, and I'm not going to guess at a pricing model that isn't public. What is clear is that the free version is being positioned as the main product, not a teaser, which suggests the team is betting on volume or a future upgrade path rather than charging for the basic use case.
Who should try this: anyone with money spread across more than one broker who has given up on manually reconciling it, and anyone who cares specifically about dividend income and wants to see it rolled up rather than dug out of five separate statements. If you're the kind of investor who benchmarks yourself against the S&P or a sector ETF and wants that comparison to reflect your actual blended portfolio instead of just your biggest account, this is squarely built for you.
Who should skip it: active traders who need real-time execution data or options-level granularity are probably going to find this too high-level. Same for anyone whose real need is tax-lot accounting or wash-sale tracking rather than performance and dividend visibility. And if you only use a single broker, most of that broker's own app already covers this ground; the value here is specifically in the aggregation, so a single-account investor isn't the target user.
Where I'd guess this goes next: the obvious expansion is deeper broker and exchange integrations, since the entire value proposition rises or falls on how many accounts it can actually pull in cleanly and how painless that connection process is. The other likely direction is some kind of paid tier layered on top of the free tracker, maybe around tax reporting, alerts, or more detailed benchmark customization, since "free portfolio tracker" as a standalone business model usually needs a second act. None of that is confirmed by the site today, it's just the shape these products tend to take once the core aggregation works and the team needs a way to make it sustainable. For now, the product reads as a clean, single-purpose answer to a problem most multi-broker investors have quietly stopped trying to solve.
Try TrackinV: trackinv.com
See the launch: TrackinV on welaunch.sh