Spotlight: Lovie Formation — incorporation you can run from your IDE
Every founder hits the same wall eventually: you have an idea, maybe a cofounder, maybe a few lines of code, and now you need to become an actual legal entity. That usually means picking between a law firm that charges four figures, or a DIY service that dumps a pile of forms on you and calls it a day. Lovie Formation is trying to make that step feel more like a conversation than a compliance project.
The pitch is simple: describe your company in plain language, an AI agent recommends LLC or C-Corp, prepares the filing, and you review and approve before anything goes to the state. Delaware, Wyoming, or any US state. Registered agent service and ongoing compliance (BOI reporting, annual report reminders, digital mail scanning) are bundled into the same plan, not sold as add-ons later.
The genuinely interesting decision here is the MCP integration. You can connect Claude, Cursor, or any MCP-compatible tool directly to your company and ask about formation status, compliance deadlines, or documents without opening a separate dashboard or emailing support. For a founder who already lives in their editor, that's a real reduction in context-switching, not a gimmick feature. Pair that with 'Documents AI,' which makes your articles of incorporation, EIN letter, and state filings searchable and queryable, and the product reads less like a filing service with an AI chatbot bolted on, and more like someone actually thought about where founders spend their attention.
The other smart move is pricing structure, not the number itself. One plan, $29/mo (or with an annual discount saving $120/yr), and the site is explicit that it includes registered agent, all future products, and no upsells, positioning that value at over $10,000 compared to buying each piece separately. Whether that comparison holds up depends on what you'd otherwise pay a lawyer or a patchwork of services, but the flat, no-surprises structure is a clear contrast to competitors who nickel-and-dime you for registered agent renewals or compliance add-ons in year two.
Who should try this: first-time founders forming their first US entity, especially non-US founders, since Lovie explicitly supports formation without an SSN or US address. Indie hackers who want formation, registered agent, and compliance handled as one recurring bill instead of three separate vendors and renewal dates to track. Teams already using Cursor or Claude who'd genuinely use the MCP connection instead of just liking that it exists.
Who should skip it: anyone with a genuinely unusual cap table, multiple founder classes, or complex equity structures who needs a lawyer's judgment, not an AI recommendation. Companies that already have formation, registered agent, and compliance handled by an existing firm and don't want to migrate. And founders who want the cheapest possible one-time filing with no recurring subscription. At $29/mo indefinitely, this is a service you keep paying for, not a one-off task you check off.
My read on where this goes next: the formation piece is table stakes now, plenty of services do that. The real product is the ongoing relationship, compliance monitoring, deadline tracking, mail handling, and now AI-native access to all of it. If Lovie keeps building on the MCP and Documents AI angle rather than just competing on filing speed, it could end up positioned less as 'a cheaper LegalZoom' and more as the compliance layer that AI-native startups default to because it's the one that speaks their tools' language. That's a bet worth watching, not a guarantee.
Try Lovie Formation: lovie.co
See the launch: Lovie Formation on welaunch.sh