# welaunch.sh > Do buyers find you, or your competitor? See where you show up on ChatGPT, > Google, Reddit and X, who gets recommended instead, and what to fix first. > welaunch gets your SaaS named when buyers ask ChatGPT, Perplexity, Gemini and > Google AI. It asks your buyers' questions several times a week on each engine, > because AI answers change between runs and one sample is not a measurement. > Every answer is kept in full, so you can read what the engine actually said > about you and your rivals. It finds the pages the engines cite for those > questions (the Reddit threads, listicles, directories and comparison pages they > lean on) and does the work to get you onto them: the reply, the listing, the > pitch, the page. It works from your own accounts. welaunch drafts and fills; you > review and press submit. It never posts under an account of its own. ## Start here - [How to get your SaaS named in AI answers](https://www.welaunch.sh/ai-visibility): every welaunch guide on AI visibility, grouped by topic. - [Getting named by each AI engine](https://www.welaunch.sh/ai-visibility#engines): How ChatGPT, Perplexity, Gemini, Google AI Mode and Claude pick the products they name, and what each one reads first. - [Technical AEO](https://www.welaunch.sh/ai-visibility#technical): Whether AI crawlers can read your site at all: robots.txt rules, JSON-LD, JavaScript-only sites on Lovable, Bolt and Vite, indexing and llms.txt. - [The sources AI cites](https://www.welaunch.sh/ai-visibility#sources): The Reddit threads, review sites, directories, list articles and comparison pages the engines lean on, and how to get onto them. - [Measuring it honestly](https://www.welaunch.sh/ai-visibility#measurement): Why answers change between runs, what being named actually means, and how to track it without fooling yourself. - [Tool comparisons](https://www.welaunch.sh/ai-visibility#tools): AI visibility trackers side by side, from their public pricing and docs pages only. - [First steps](https://www.welaunch.sh/ai-visibility#first-steps): The questions nobody answers plainly: what to do when ChatGPT does not mention your SaaS, and whether tracking is worth it this early. - [Getting found on Google as a SaaS](https://www.welaunch.sh/ai-visibility#saas-seo): SEO for a small SaaS now that AI answers sit on top: the pages to build first, the checks crawlers need, and content that ranks and gets cited. - [Reddit and X for B2B SaaS](https://www.welaunch.sh/ai-visibility#reddit-and-x): Finding the threads where buyers ask, replying as a founder with disclosure, and the Reddit and X routines that also feed AI answers. - [Launch and first customers](https://www.welaunch.sh/ai-visibility#launch): Where to launch, which directories buyers and AI engines actually read, and how the first ten customers arrive. ## Free tools No signup, no card. All of them: https://www.welaunch.sh/tools - [AI visibility checker](https://www.welaunch.sh/scan): asks ChatGPT, Claude and Google AI Mode three buyer questions twice each, and shows who they name, the pages they cite and whether AI crawlers can read the site. - [AI crawler checker](https://www.welaunch.sh/tools/ai-crawler-checker): robots.txt and firewall access for 13 AI crawlers, with the lines to fix it. - [llms.txt generator](https://www.welaunch.sh/tools/llms-txt-generator): a draft llms.txt from a site's homepage and sitemap. ## By engine What each engine cited in welaunch's test of live answers (27 Sep 2026). - [ChatGPT SEO: how to get your product named by ChatGPT](https://www.welaunch.sh/ai-visibility/chatgpt): What ChatGPT cited in 110 live answers to buyer questions: fewer sources than other engines, Reddit in only 6%, and the same brands in every run only 28% of th… - [Perplexity SEO: how Perplexity picks the sources it cites](https://www.welaunch.sh/ai-visibility/perplexity): Perplexity cited 10 sources per answer in our test of 103 live answers, with Reddit in 31% and LinkedIn in 12%. What it reads, the crawlers to allow and the fi… - [Gemini SEO: how to get your product named by Gemini](https://www.welaunch.sh/ai-visibility/gemini): What Gemini cited in 110 live answers to buyer questions: about 9 sources per answer, Reddit in 20%, and the Google-Extended control explained. The crawlers to… - [Google AI Mode and AI Overviews SEO: what gets cited](https://www.welaunch.sh/ai-visibility/google-ai-mode): Google AI Mode cited Reddit in 40% and YouTube in 18% of 111 live answers to buyer questions. Google's own eligibility rule for AI Overviews and AI Mode, the c… ## Use cases - [AI visibility for SaaS: get named when buyers ask ChatGPT](https://www.welaunch.sh/ai-visibility/for/saas): GEO and AI SEO for a small SaaS: which buyer questions to track, why one answer is not a measurement, and the fixes that get a product from 0 answers to named. - [AI visibility for agencies: client reports they cannot argue with](https://www.welaunch.sh/ai-visibility/for/agencies): How an SEO or marketing agency can measure and report AI visibility honestly: every raw answer, how many runs named the client, the pages AI cites, and fixes d… - [AI share of voice: how often AI names you vs competitors](https://www.welaunch.sh/ai-visibility/for/share-of-voice): Measure AI share of voice honestly: how many answers name you and each competitor across ChatGPT, Perplexity, Gemini, Google AI Mode and Claude, from repeated … ## Reference data - [Startup directory database](https://www.welaunch.sh/directories): 270 hand-verified launch directories with current pricing and submission requirements. - [Free startup directories](https://www.welaunch.sh/directories/free): the subset that accept free submissions. - [Reddit launch guide](https://www.welaunch.sh/reddit): 34 promo-friendly subreddits with their real self-promotion rules and member counts. ## Guides - [How to run an AI visibility audit in an hour](https://www.welaunch.sh/blog/ai-visibility-audit): Five checks in order, built from welaunch's run of 434 live AI answers: can crawlers read you, what do four engines say, who do they cite, are you there, and w… - [AEO vs GEO: the same job, two names, and where they actually differ](https://www.welaunch.sh/blog/aeo-vs-geo): AEO and GEO describe almost the same work under two names. Here is the honest distinction, a side-by-side table, and a practical checklist for a small SaaS tea… - [SaaS content marketing: the content types to write, in order, to get ranked and cited](https://www.welaunch.sh/blog/saas-content-marketing): The order to write SaaS content in, from one proprietary data piece through comparison pages and pillars to distribution on the pages AI engines already cite. - [Lovable SEO: why AI crawlers see a blank page on your site, and the fix](https://www.welaunch.sh/blog/fix-javascript-only-sites-for-ai-crawlers): Client-rendered Lovable, Bolt and Vite apps send AI crawlers an empty div. Here is how to check what crawlers actually receive, and the fix for each stack. - [AI search optimization: a 7-step guide for SaaS teams](https://www.welaunch.sh/blog/ai-search-optimization): Seven steps in order for getting your SaaS named by ChatGPT, Perplexity, Gemini and Google AI, each with the check that proves it worked, built on a test of 43… - [SaaS marketing in 2026: the channels that still work for a small team](https://www.welaunch.sh/blog/saas-marketing): In one test of 434 live AI answers, 106 cited reddit.com. Here is what that means for how a small SaaS team picks its marketing channels in 2026. - [AI Overviews tracker comparison 2026: how to see whether Google's AI names you](https://www.welaunch.sh/blog/ai-overviews-trackers): Four AI Overviews trackers compared on listed pricing and documented features only, plus the measurement gap that citation-only tools leave behind. - [Startup Launch Post-Mortems 2026: 12 Product Hunt and Reddit Launches That Flopped (And What Actually Went Wrong)](https://www.welaunch.sh/blog/startup-launch-post-mortems-2026-12-product-hunt-and-reddit-launches-that-floppe): A teardown of 12 real launch failure patterns on Product Hunt and Reddit, with the root causes and the exact fixes founders keep missing. - [The First 24 Hours After Launch: A Minute-by-Minute Playbook for Product Hunt, Reddit, and Twitter in 2026](https://www.welaunch.sh/blog/the-first-24-hours-after-launch-a-minute-by-minute-playbook-for-product-hunt-red): An hour-by-hour launch day checklist for Product Hunt, Reddit, and Twitter/X, including when to post, when to reply, and how to hold momentum without burning o… - [Where Should You Launch Your Product in 2026? A Decision Framework for Product Hunt, Reddit, Hacker News, and Directories](https://www.welaunch.sh/blog/where-should-you-launch-your-product-in-2026-a-decision-framework-for-product-hu): A practical decision framework for picking Product Hunt, Reddit, Hacker News, or directories based on your product type, audience, and stage. - [Building in Public in 2026: The Playbook for Turning Followers Into Day-One Customers](https://www.welaunch.sh/blog/building-in-public-in-2026-the-playbook-for-turning-followers-into-day-one-custo): A practical framework for solo founders: what to share while building in public so audience growth turns into launch-day signups, not just likes. - [The Launch Pricing Playbook 2026: Early-Bird Discounts, Founding Member Deals, and Lifetime Pricing That Actually Convert](https://www.welaunch.sh/blog/the-launch-pricing-playbook-2026-early-bird-discounts-founding-member-deals-and): A practical framework for pricing your launch offer in 2026, covering early-bird discounts, founding member tiers, and lifetime deals that drive revenue withou… - [The LinkedIn Launch Playbook for 2026: How Founders Turn a Cold Profile Into B2B Signups](https://www.welaunch.sh/blog/the-linkedin-launch-playbook-for-2026-how-founders-turn-a-cold-profile-into-b2b): A tactical playbook for B2B founders launching on LinkedIn in 2026: post sequencing, DM scripts, timing, and the mistakes that kill launch-day momentum. - [Cold Outreach for Startup Launches in 2026: Scripts and Sequences That Get Replies From Press, Influencers, and First Customers](https://www.welaunch.sh/blog/cold-outreach-for-startup-launches-in-2026-scripts-and-sequences-that-get-replie): A practical playbook for cold outreach for startups, with scripts, sequences, and timing for pitching journalists, influencers, and first customers around laun… - [Hacker News Launch Guide 2026: How to Post on Show HN Without Getting Flagged or Ignored](https://www.welaunch.sh/blog/hacker-news-launch-guide-2026-how-to-post-on-show-hn-without-getting-flagged-or-2): A tactical guide to writing, timing, and defending a Show HN post so it survives the first hour instead of getting flagged, downvoted, or buried. - [The Pre-Launch Landing Page Playbook for 2026: Copy, CTA, and Design Choices That Actually Convert Visitors Into Waitlist Signups](https://www.welaunch.sh/blog/the-pre-launch-landing-page-playbook-for-2026-copy-cta-and-design-choices-that-a): A conversion-focused teardown of pre-launch landing page copy, CTA placement, and design choices that turn traffic into waitlist signups. - [How to Get Your First 100 Customers Without Ads in 2026: A Distribution Checklist for Solo Founders](https://www.welaunch.sh/blog/how-to-get-your-first-100-customers-without-ads-in-2026-a-distribution-checklist): A tactical, channel-by-channel checklist for solo founders who need real customers fast, no ad budget required, covering Reddit, directories, cold outreach, an… - [Reddit Launch Guide 2026: How to Post Without Getting Banned, Downvoted, or Called a Spammer](https://www.welaunch.sh/blog/reddit-launch-guide-2026-how-to-post-without-getting-banned-downvoted-or-called): A tactical guide to launching on Reddit in 2026, covering karma building, subreddit selection, and post formats that get upvoted instead of removed. - [SEO for Pre-Launch Startups in 2026: How to Rank Before You Have Customers](https://www.welaunch.sh/blog/seo-for-pre-launch-startups-in-2026-how-to-rank-before-you-have-customers): A practical guide to building organic search traffic before launch day, with keyword research, landing page structure, and content that compounds over time. - [The Twitter/X Launch Playbook for 2026: How to Turn a Cold Account Into Day-One Buyers](https://www.welaunch.sh/blog/the-twitter-x-launch-playbook-for-2026-how-to-turn-a-cold-account-into-day-one-b): A tactical, no-fluff guide to launching on X with zero audience: build-in-public threads, countdowns, reply-guy tactics, and the tools that automate the tweet … ## Definitions - [A/B Testing](https://www.welaunch.sh/glossary/a-b-testing): A/B testing is an experiment that shows two variants of a page, message, or feature to different users to determine which one performs better on a defined metr… - [Activation Metric](https://www.welaunch.sh/glossary/activation-metric): An activation metric is the specific, measurable action a user must complete to first experience a product's core value, used to gauge whether onboarding is wo… - [Activation Rate](https://www.welaunch.sh/glossary/activation-rate): Activation rate is the percentage of new users who complete a specific action that signals they have experienced your product's core value. - [Annual Recurring Revenue (ARR)](https://www.welaunch.sh/glossary/annual-recurring-revenue-arr): ARR is the yearly value of a company's recurring subscription revenue, usually calculated as Monthly Recurring Revenue multiplied by twelve. - [Beachhead Market](https://www.welaunch.sh/glossary/beachhead-market): A beachhead market is a small, narrowly defined customer segment a startup targets first, aiming to dominate it completely before expanding into adjacent marke… - [Bootstrapping](https://www.welaunch.sh/glossary/bootstrapping): Bootstrapping is building and growing a company using personal savings, founder labor, and customer revenue instead of outside investment. - [Bottom-Up Adoption](https://www.welaunch.sh/glossary/bottom-up-adoption): Bottom-up adoption is a growth pattern where individual employees discover and start using a product on their own, then spread it inside their organization unt… - [Build in Public](https://www.welaunch.sh/glossary/build-in-public): Build in public is a marketing approach where founders openly share their startup's metrics, decisions, and progress on social media as they build the product. - [Burn Rate](https://www.welaunch.sh/glossary/burn-rate): Burn rate is the amount of cash a startup spends each month, minus any revenue, used to determine how many months of runway remain before it runs out of money. - [CAC Payback Period](https://www.welaunch.sh/glossary/cac-payback-period): CAC Payback Period is the number of months it takes for the gross margin generated by a new customer to cover the cost of acquiring them. - [CAC vs LTV Ratio](https://www.welaunch.sh/glossary/cac-vs-ltv-ratio): The CAC vs LTV ratio compares what it costs to acquire a customer against the total revenue that customer generates, revealing whether a business model can sca… - [Churn Rate](https://www.welaunch.sh/glossary/churn-rate): Churn rate is the percentage of customers or revenue a business loses over a specific period, typically measured monthly or annually. - [Cohort Retention](https://www.welaunch.sh/glossary/cohort-retention): Cohort retention measures the percentage of users from a specific signup group who remain active at set time intervals after joining. - [Cold Email Sequence](https://www.welaunch.sh/glossary/cold-email-sequence): A cold email sequence is a series of scheduled, automated emails sent to prospects who have not opted in, designed to introduce a product and prompt a reply. - [Cold Outreach](https://www.welaunch.sh/glossary/cold-outreach): Cold outreach is contacting potential customers, partners, or hires with no prior relationship, usually through email, LinkedIn, or DMs, to start a business co… - [Cold Start Problem](https://www.welaunch.sh/glossary/cold-start-problem): The cold start problem is the challenge a new product or marketplace faces in attracting enough initial users, content, or supply for it to deliver value befor… - [Community-Led Growth](https://www.welaunch.sh/glossary/community-led-growth): Community-led growth is a strategy in which a brand builds an engaged community that fuels product awareness, feedback, and adoption before or alongside a form… - [Customer Acquisition Cost (CAC)](https://www.welaunch.sh/glossary/customer-acquisition-cost-cac): Customer Acquisition Cost (CAC) is the average amount a company spends on sales and marketing to acquire one new paying customer. - [Customer Lifetime Value (LTV)](https://www.welaunch.sh/glossary/customer-lifetime-value-ltv): Customer Lifetime Value (LTV) is the total revenue a business expects to earn from a single customer over the entire span of their relationship. - [Daily Active Users (DAU)](https://www.welaunch.sh/glossary/daily-active-users-dau): Daily Active Users (DAU) is the count of unique users who take a meaningful action in a product within a single calendar day. - [Dark Social](https://www.welaunch.sh/glossary/dark-social): Dark social is website traffic and content sharing that happens through private, hard-to-track channels like DMs, texts, and messaging apps, often showing up a… - [Directory Backlink](https://www.welaunch.sh/glossary/directory-backlink): A directory backlink is a hyperlink to your product placed on a startup, tool, or software listing site, used to build early SEO authority and drive referral t… - [Distribution Channel](https://www.welaunch.sh/glossary/distribution-channel): A distribution channel is any platform or pathway, like SEO, email, or Product Hunt, that a founder uses to reach and acquire new users or customers. - [Dogfooding](https://www.welaunch.sh/glossary/dogfooding): Dogfooding is the practice of using your own product internally, as a real customer would, to surface bugs and validate value before or alongside launching to … - [Drip Campaign](https://www.welaunch.sh/glossary/drip-campaign): A drip campaign is a series of pre-written marketing or onboarding messages sent automatically over time on a fixed schedule or triggered by user behavior. - [Drip Pricing](https://www.welaunch.sh/glossary/drip-pricing): Drip pricing is a pricing tactic that advertises a low headline price upfront, then reveals mandatory extra fees (taxes, service charges, shipping) later in ch… - [Elevator Pitch](https://www.welaunch.sh/glossary/elevator-pitch): An elevator pitch is a concise, memorable spoken summary of what a product does, who it's for, and why it matters, deliverable in under a minute. - [Expansion Revenue](https://www.welaunch.sh/glossary/expansion-revenue): Expansion revenue is additional recurring revenue generated from existing customers through upsells, cross-sells, or plan upgrades, rather than from acquiring … - [Feature Flag](https://www.welaunch.sh/glossary/feature-flag): A feature flag is a code-level switch that lets teams turn a feature on or off for specific users or environments without deploying new code. - [Founder-Market Fit](https://www.welaunch.sh/glossary/founder-market-fit): Founder-market fit is the degree to which a founder's skills, background, and obsession with a problem uniquely position them to solve it better than other fou… - [Freemium Model](https://www.welaunch.sh/glossary/freemium-model): A pricing strategy that gives away a limited version of a product for free while charging for premium features, capacity, or support. - [Go-to-Market (GTM) Strategy](https://www.welaunch.sh/glossary/go-to-market-gtm-strategy): A go-to-market strategy is a plan that defines how a company will reach, convince, and sell to its target customers when launching a product. - [Growth Hacking](https://www.welaunch.sh/glossary/growth-hacking): Growth hacking is a resourceful, experiment-driven approach to acquiring and retaining users quickly and cheaply by combining marketing, product, and data tact… - [Growth Loop](https://www.welaunch.sh/glossary/growth-loop): A growth loop is a self-reinforcing cycle where existing users generate new inputs, like content or invites, that pull in more users without added marketing sp… - [Hacker News Front Page](https://www.welaunch.sh/glossary/hacker-news-front-page): The Hacker News front page is the top 30 ranked posts on news.ycombinator.com, a spot that can send tens of thousands of technical visitors to a startup in a m… - [Ideal Customer Profile (ICP)](https://www.welaunch.sh/glossary/ideal-customer-profile-icp): An Ideal Customer Profile (ICP) is a detailed description of the company or user segment that gets the most value from your product, buys fastest, and retains … - [Landing Page Conversion Rate](https://www.welaunch.sh/glossary/landing-page-conversion-rate): Landing page conversion rate is the percentage of visitors who complete a desired action on a page, such as signing up, joining a waitlist, or starting a trial. - [Launch Assets](https://www.welaunch.sh/glossary/launch-assets): Launch assets are the complete set of prepared materials, such as screenshots, taglines, GIFs, and copy, that a team needs ready before executing a coordinated… - [Launch Cadence](https://www.welaunch.sh/glossary/launch-cadence): Launch cadence is the planned rhythm and sequence of announcements, updates, and channel pushes a founder uses to build and sustain attention around a product … - [Launch Day Checklist](https://www.welaunch.sh/glossary/launch-day-checklist): A launch day checklist is the prepared sequence of tasks, assets, and channel posts a founder executes on the day a product goes live to maximize visibility an… - [Launch Directory](https://www.welaunch.sh/glossary/launch-directory): A launch directory is a curated website that lists new products and startups to help them gain early visibility, referral traffic, and backlinks. - [Launch Directory Submission](https://www.welaunch.sh/glossary/launch-directory-submission): Launch directory submission is the practice of listing a new product on curated startup and tool directories to gain backlinks, referral traffic, and early vis… - [Launch Karma](https://www.welaunch.sh/glossary/launch-karma): Launch Karma is the accumulated trust and credibility a founder earns on a community platform through genuine, non-promotional participation before ever mentio… - [Launch Multiplier](https://www.welaunch.sh/glossary/launch-multiplier): A launch multiplier is a person, community, or channel that shares or endorses your launch and expands its reach well beyond your own audience. - [Launch Teaser](https://www.welaunch.sh/glossary/launch-teaser): A launch teaser is a short pre-launch video, image, or post that hints at an upcoming product to build curiosity and anticipation before it goes live. - [Launch Trailer](https://www.welaunch.sh/glossary/launch-trailer): A launch trailer is a short, high-energy video (usually 30 to 90 seconds) that shows a product's core value and key features to hook viewers in the first few s… - [Launch Window](https://www.welaunch.sh/glossary/launch-window): A launch window is the specific, deliberately chosen time period when a startup makes its public debut to capture maximum attention and momentum. - [Lead Magnet](https://www.welaunch.sh/glossary/lead-magnet): A lead magnet is a free resource, such as a template, checklist, or ebook, offered in exchange for a prospect's contact information. - [Listicle](https://www.welaunch.sh/glossary/listicle): A listicle is an article structured as a numbered or bulleted list, such as "10 tools to try in 2026," that uses the list format to organize its points. - [Magic Moment](https://www.welaunch.sh/glossary/magic-moment): The magic moment is the specific point in a user's first experience where they personally realize the product's core value, not just understand it intellectual… - [Marketing Qualified Lead (MQL)](https://www.welaunch.sh/glossary/marketing-qualified-lead-mql): A Marketing Qualified Lead (MQL) is a prospect who has engaged with your marketing enough, through actions like downloading a guide or signing up for a newslet… - [Messaging Framework](https://www.welaunch.sh/glossary/messaging-framework): A messaging framework is a structured document of core value statements, proof points, and audience-specific language that keeps all marketing and sales copy c… - [Minimum Viable Product (MVP)](https://www.welaunch.sh/glossary/minimum-viable-product-mvp): An MVP is the simplest version of a product a team can ship to validate its core assumptions with real users before building anything more. - [Monthly Recurring Revenue (MRR)](https://www.welaunch.sh/glossary/monthly-recurring-revenue-mrr): MRR is the predictable revenue a subscription business expects to collect every month from its active customers. - [Net Promoter Score (NPS)](https://www.welaunch.sh/glossary/net-promoter-score-nps): Net Promoter Score is a survey metric that measures customer loyalty by asking how likely someone is to recommend your product, scored from -100 to +100. - [Net Revenue Retention (NRR)](https://www.welaunch.sh/glossary/net-revenue-retention-nrr): Net Revenue Retention (NRR) measures the percentage of recurring revenue a company retains from existing customers over a period, including expansions, downgra… - [Network Effects](https://www.welaunch.sh/glossary/network-effects): Network effects occur when a product or service becomes more valuable to each user as more people use it, creating compounding value and growth. - [North Star Metric](https://www.welaunch.sh/glossary/north-star-metric): The single measurable metric that best captures the core value a product delivers to customers and reliably predicts long-term business growth. - [Onboarding Flow](https://www.welaunch.sh/glossary/onboarding-flow): An onboarding flow is the sequence of steps a new user completes to set up a product and reach their first meaningful value. - [Payback Period](https://www.welaunch.sh/glossary/payback-period): Payback period is the number of months it takes for the gross margin a customer generates to fully repay the cost of acquiring them. - [Pirate Metrics (AARRR)](https://www.welaunch.sh/glossary/pirate-metrics-aarrr): Pirate Metrics (AARRR) is a growth framework that segments the customer lifecycle into five stages, Acquisition, Activation, Retention, Referral, and Revenue, … - [Positioning Statement](https://www.welaunch.sh/glossary/positioning-statement): A positioning statement is an internal, one- to two-sentence articulation of who a product is for, what category it competes in, and why it is uniquely better … - [Pre-Launch Landing Page](https://www.welaunch.sh/glossary/pre-launch-landing-page): A pre-launch landing page is a single web page published before a product ships that pitches the value proposition and collects emails to build an audience ahe… - [Product Hunt Launch](https://www.welaunch.sh/glossary/product-hunt-launch): A Product Hunt Launch is submitting a product to Product Hunt for a 24-hour feature window to earn visibility, upvotes, and early feedback from its maker and e… - [Product-Led Growth (PLG)](https://www.welaunch.sh/glossary/product-led-growth-plg): Product-Led Growth (PLG) is a go-to-market strategy in which the product itself, usually via free trials or freemium plans, drives customer acquisition, conver… - [Product-Market Fit (PMF)](https://www.welaunch.sh/glossary/product-market-fit-pmf): Product-market fit is the state where a product satisfies strong, real market demand, shown by organic growth, low churn, and customers pulling the product rat… - [Product Qualified Lead (PQL)](https://www.welaunch.sh/glossary/product-qualified-lead-pql): A Product Qualified Lead (PQL) is a user who has reached a meaningful value milestone inside a product, usually through free trial or freemium usage, making th… - [Qualified Lead](https://www.welaunch.sh/glossary/qualified-lead): A qualified lead is a prospect who matches your ideal customer profile and has shown genuine buying intent, making them significantly more likely to convert th… - [Referral Loop](https://www.welaunch.sh/glossary/referral-loop): A referral loop is a built-in product mechanism where existing users invite new users, and those new users go on to invite more, creating a self-sustaining gro… - [Retention Rate](https://www.welaunch.sh/glossary/retention-rate): Retention rate is the percentage of customers or users who continue using a product over a specified period of time. - [Runway](https://www.welaunch.sh/glossary/runway): Runway is the number of months a startup can keep operating before it runs out of cash, based on its current cash balance and burn rate. - [Sales Qualified Lead (SQL)](https://www.welaunch.sh/glossary/sales-qualified-lead-sql): A Sales Qualified Lead (SQL) is a prospect that sales has vetted for both intent and fit, and deemed ready for direct outreach or a sales conversation. - [Search Engine Optimization (SEO)](https://www.welaunch.sh/glossary/search-engine-optimization-seo): SEO is the practice of shaping a website's content, structure, and authority so search engines rank it higher for relevant queries, generating free organic tra… - [Serviceable Available Market (SAM)](https://www.welaunch.sh/glossary/serviceable-available-market-sam): SAM is the portion of the total market a startup can realistically reach and serve with its current product, geography, and go-to-market channels. - [Show HN](https://www.welaunch.sh/glossary/show-hn): Show HN is a Hacker News post category where founders and makers share something they built directly with the community, inviting comments, critique, and techn… - [Smoke Test](https://www.welaunch.sh/glossary/smoke-test): A smoke test is a quick, low-cost experiment, like a landing page or ad campaign, used to gauge real demand before you build a product. - [Soft Launch](https://www.welaunch.sh/glossary/soft-launch): A soft launch is a limited, low-visibility release of a product to a small audience or single market, used to test and fix issues before the full public launch. - [Subreddit Etiquette](https://www.welaunch.sh/glossary/subreddit-etiquette): Subreddit etiquette is the set of written rules and unwritten norms specific to a Reddit community that founders must follow when promoting a product, or risk … - [Sunk Cost Fallacy](https://www.welaunch.sh/glossary/sunk-cost-fallacy): The sunk cost fallacy is the tendency to keep pouring time or money into a failing product, feature, or strategy because of past investment rather than future … - [Time to First Value (TTFV)](https://www.welaunch.sh/glossary/time-to-first-value-ttfv): Time to First Value is the amount of time it takes a new user to experience the core benefit of your product after signing up. - [Time to Market](https://www.welaunch.sh/glossary/time-to-market): Time to market is the length of time it takes to move a product from initial idea or development to availability for customers to buy or use. - [Time to Value (TTV)](https://www.welaunch.sh/glossary/time-to-value-ttv): Time to Value (TTV) is the amount of time it takes a new user to experience the core benefit of a product after signing up. - [Total Addressable Market (TAM)](https://www.welaunch.sh/glossary/total-addressable-market-tam): Total Addressable Market (TAM) is the total revenue a business could generate if it captured 100% of the market for its product or service. - [Unique Selling Proposition (USP)](https://www.welaunch.sh/glossary/unique-selling-proposition-usp): A Unique Selling Proposition is the specific, defensible benefit that makes your product different from and better than alternatives, stated from the customer'… - [Upvote Ring](https://www.welaunch.sh/glossary/upvote-ring): An upvote ring is a group of founders or users who coordinate to upvote, comment on, and engage with each other's launches to manipulate ranking algorithms on … - [Value Proposition](https://www.welaunch.sh/glossary/value-proposition): A value proposition is a clear statement of the specific benefit a product delivers, who it's for, and why it beats the alternatives. - [Vanity Metrics](https://www.welaunch.sh/glossary/vanity-metrics): Vanity metrics are numbers like page views, downloads, or follower counts that look impressive on a dashboard but do not correlate with revenue, retention, or … - [Viral Coefficient](https://www.welaunch.sh/glossary/viral-coefficient): The viral coefficient (K-factor) measures how many new users each existing user generates through referrals, revealing whether growth is compounding on its own. - [Waitlist](https://www.welaunch.sh/glossary/waitlist): A waitlist is a pre-launch signup list that captures interested users' contact details, letting founders measure demand and build an audience before a product … - [Wedge Product](https://www.welaunch.sh/glossary/wedge-product): A wedge product is a narrow, specific solution to one painful problem that a startup uses to enter a market and win initial customers before expanding into a b… ## Answers Short, sourced answers to questions founders search. All of them: https://www.welaunch.sh/answers - [Best AI visibility tool for a small startup](https://www.welaunch.sh/answers/best-ai-visibility-tool-for-a-small-startup) - [How do I track if ChatGPT mentions my SaaS?](https://www.welaunch.sh/answers/how-do-i-track-if-chatgpt-mentions-my-saas) ## Comparisons welaunch against other AI visibility tools, researched from their own pages: https://www.welaunch.sh/vs - [welaunch vs Otterly.AI: which one fits how you want to show up in AI search](https://www.welaunch.sh/vs/otterly) ## About - [Pricing](https://www.welaunch.sh/pricing): free scan with no signup, and 20 credits after signup. Tracker is $49 a month; Growth is $99 a month. Growth carries a promise: not named by day 90, the following months are free until you are, up to 3. Cancel any time. No overage billing. - [FAQ](https://www.welaunch.sh/#faq) - [MCP server and webhooks](https://www.welaunch.sh/mcp): connect welaunch to Claude, Cursor or any MCP client, and the webhook events it sends. - [Full text for models](https://www.welaunch.sh/llms-full.txt)